OpenSauce Lived at Reboot
James and Johnnie gave their OpenSauceLive seminar at Reboot 7.
The basic idea is to not just open up your marketing but also how to open it right. They had some clever little exercises we did to examining the process of collaborating and how to deal with the uncertainty.
The following is the result of one of these exercises I had with Alexis . We had to each draw a line at a time trying to create a face. It was quite interesting, including the analysis. It is sort of like throwing an idea out into the blogosphere and watching it develop into areas you would never have thought. This applies to marketing as when you do collaborative marketing you really need to expect the unexpected and learn how to see where it’s going.
del.icio.us/tag/opensaucelive for links from the seminar.
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In Open Sauce Live we use games (as well as case studies and applications) to explain how collaborative marketing can be so powerful.
