Burn your checkbook!! 3

Posted by Pelle Fri, 25 Jan 2008 19:41:44 GMT

Please, please, please get with the program. Checks are ancient pre industrial age relics that still hang around in a few places in the world. Unfortunately the worlds most dynamic economy the US is still addicted to checks. This makes this article extremely US centric, but it also affects non US readers who do business with US businesses.

I also want to say that I am not in anyway targeting any specific clients of mine here. This is a generic problem and based on conversations I have had with other US based freelancers. That said, with the exception of one client all my US clients have insisted on using checks.

I am targeting web 2.0 businesses here in particular. We are constantly asking other people to “think outside the box” and do things transparently and online. Paying people with checks is basically the least transparent and online thing we do as part of doing business. There are great alternatives that we can and should use.

What is so wrong with checks you might ask?

Everyone uses them? First the obvious:

  • Snail mail is so 1980s
  • I have better things to do than go stand in line at a bank (thats such an old fashioned activity)
  • Relatively high risk for recipient
  • Slow clearing. In particular for international payments.
  • For international payments the recipient (and his bank) is likely to say “what is this thing you call a check?” (See Jarkko’s experience trying to deposit a US check in Finland)

So why do people use checks?

  • Is there any other way to pay?
  • Habit
  • Intentional delays – Hopefully by the time he receives the check, the check I just received will have cleared.
  • Float – earn interest on the money until the victim/supplier is able to clear it.
  • My accountant told me to do so
  • There is not an easy way to send payments electronically in the US
  • It is the cheapest option

Alternatives?

PayPal and ACH transfers are the best alternative for US businesses. For international transactions PayPal is good if it’s available in the recipients country, otherwise SWIFT transfers are available all over the world. If you are worried about cost, ask the payee if he’d be willing to go 50%/50%.

ACH is only good within the US but is a fairly cheap option. ACH is the network that is normally used for payroll, but it is actually also the backend network used for clearing of checks, so it really is very economical. The downside is that there may be a day or two’s clearing of funds. Ask your bank how to do it. I believe most banks should be able to offer it. My bank Wells Fargo sent me a RSA Secure ID to be able to do ACH payment, which they call DirectPay. To send someone money this way all you need is the name, ABA number and account number of the recipients bank account.

PayPal has been around now for nearly 10 years and is a great option. It’s easy, it’s quick, it’s safe, it’s the Web 2.0 of money. Use it. The downside that the recipient may have to pay up to 2.9% transaction cost. I know personally I’ll happily absorb that cost for the convenience of not having to waste an hour going to the bank. A non obvious benefit with PayPal is that if you can use your credit card and receive air miles, that potentially could add up.

Habit

Not an excuse, get over it.

Intentional delays

First of all the intentional delays might be fine for the struggling cash strapped startup juggling large faceless suppliers such as the phone company etc. However as a startup your core suppliers are likely to be various kinds of human resources such as programmers and designers who you work closely with. I think this is highly disrespectful. Freelancers are just as likely to be cash strapped as you are. The way to deal with this is to be honest with your suppliers.

While we all would like to be paid on time, we all live and understand the realities of being a startup. Give us a heads up with an estimated time of payment and we are probably happier than hearing the “check is in the mail” defense for the 10th time.

Float

This is also an intentional delay and a really stupid one for most startups. Unless you are operating at the scale of a business like PayPal, the few dollars you make in extra interest is really not worth pissing off your suppliers.

My account told me to write checks

I’ve heard this over the years. Checks makes the accountants life easier. Seriously. That is just a load of cr*p. You already handle book keeping and receipts for all sorts of electronic transfers. Besides providing email receipts, PayPal and Banks have this innovative feature called a statement. It has all the information you or your account needs to match transactions with invoices.

As small businesses we often take everything our accountants and lawyers say as gospel, remember they are people just like us. They are however way more traditional thinking and less likely to question status quo, than your average founder of a revolutionary social web 2.0 startup. Question the advise they give you.

There is not an easy way to send payments electronically in the US

See the section on alternatives. There are 2 very good options that you probably already use for other things.

But checks are cheap

Firstly ACH payments are pretty cheap. I already mentioned that many suppliers are happy to absorb the extra transaction cost of paypal.

However checks are not cheap. Ok it might take you a few minutes to write one out and put it in an envelope. However think about the recipient. It costs me about an hours worth of lost earnings to go to my bank and deposit a check. That is a pretty heavy transaction cost for me.

Burn your check book!!

Just say no to the check option. There really is no excuse for you to pay people (yes suppliers are people too) by check. If you have been annoyed at some point having to go deposit a check, stop the cycle and don’t do it for your own suppliers. Almost every other aspect of our life is handled electronically and you as a visionary entrepreneur should know better.

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Eran's great example of how to do a financial model 1

Posted by Pelle Wed, 07 Nov 2007 16:45:49 GMT

Eran of OAuth fame has published his financial models for his previous business model for Nouncer.

I’d like to thank him for this as it’s something that people normally don’t publish, so you sometimes get a feeling that you’re working in the dark. He’s changed his business model considerably now so he’s happy to publish it.

The structure is surprisingly similar to what we have, with a few differences though. Anyway go check it out if you’re struggling with your own. It’s a great tool to have.

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WellsFargo HSA - for the steam punk generation 1

Posted by Pelle Tue, 19 Jun 2007 19:16:04 GMT

Sorry international readers, here is another US focused article.

HSA’s are the greatest thing in Health Care in the US since, well the inventions of Aspirin, Penicillin and Peptobismol. Unfortunately hardly anyone has even heard about them, which is a shame as they are ideally suited to people in startups and a fantastic deal.

I wont go into why HSA’s are so good as Auren wrote a great piece on Health Savings Accounts here. This was written in 2006, they are even better for 2007.

To sign up for a HSA you need to find a bank that offers them. I went ahead and signed up for a WellsFargo HSA account. It was recommended by my BlueCross High Deductable Health Plan and I so far like WellsFargo as a bank.

Big mistake, and I really should have read the warning signs:

  • No one at my local WellsFargo branch new about the WellsFargo HSA’s nor had even heard about them.
  • The sign up process included printing out a pdf form, filling it out by hand and mailing it with a check.
  • The HSA is part of some separate strange benefits subsidiary of WellsFargo

Well I guess I’m not one for heeding warning signs. The account opening process after mailing it was:

  1. The check got cashed within a week
  2. 2 weeks later I heard from them with a welcome letter
  3. 1 week later I received a letter explaining their online account management system
  4. On logging in (They have 2 separate systems with separate passwords) I found I had a $0 balance
  5. Their system also identifies me as an employee of BlueCross of California???
  6. I called them up to ask about this and they had no record of any payment
  7. I gave them the information from the check they promised to investigate and call me
  8. A week or so later the funds were there but no phone call
  9. I finally received the VISA debit cards (for paying medical expenses) I’m guessing 5 weeks after the initial application

OK, so things are fine and dandy, they were a bit slow, but now we are in business right? I want to setup an automatic transfer from my bank account. That would seem to me as the most natural thing in the world with an HSA account.

I search through their site (http://wfhbs.com/shieldca/) and nothing. I find a form to send a check along to them and a form for them to automatically do direct deposit’s from my HSA in my bank account, but nothing about automatically depositing from my bank account to my HSA.

So I call them to ask how I do this. Unfortunately I’m informed that that I need to go to their site and download the pdf, print it out, fill it out in black ink and send it by mail with a check (every month).

I tell them surely that can’t be right in 2007. She says they are working on offering automatic deposits in 2008. I’m wondering does this mean that corporate customers have staffs of people employed downloading pdf forms, filling them out by hands and sending checks in the mail for each and every employee’s HSA account?

Anyway thankfully there is a hand pdf available on the site that I can download and fill out by hand and send by snail mail to roll my HSA account over to HSA Bank, who has a full online enrollment process. They claim I will receive my VISA cards within a week. I will be able to fund the account online within 2 days of my application and also setup regular monthly transfers.

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Reboot 8 was great 2

Posted by Pelle Thu, 08 Jun 2006 07:14:02 GMT

I would like to say thanks to everyone I met at Reboot 8 this year. Both the speakers and the people I met there were fun, interesting and inspirational.

I won’t make this a big shout out to everyone because I’ve gotten to know a lot of interesting cool people there (including a bunch of Danish/Swedish rails geeks, yeah!).

Both Jesper and Chris put up overviews of the Rails meetup. Between them I don’t think they have missed anything. Olle*3 also has a great roundup of the conference.

For many of us who work outside the Silicon Valley area it is a breath of fresh air to get to hang around other open minded entrepreneurial spirits. This was probably the most important aspect for me.

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Accurate Revenue Forecasting = Inaccurate revenue forecasts + wasted time 3

Posted by Pelle Thu, 02 Feb 2006 13:20:00 GMT

Jeff Cornwall who I do respect writes in his article Short-cut to Trouble. It is about the importance of revenue forecasting. (Via Ken )

Accurate revenue forecasting is one of the single most important steps an entrepreneur takes in planning for a new venture. And yet, we find that most entrepreneurs do not spend enough time determining how much revenue will come in their front doors. Although underestimating expenses is a common mistake in business planning, missing the mark on revenues can be catastrophic.

The article makes the classic mistake of thinking all start-ups follow the same industrial kind of model with VC’s and business plans etc. I think it is not at all relevant to web based start-ups. Where this is probably relevant are the kind of start-ups where you do need a huge upfront investment.

As all internet start-ups and sooner or later realize these revenue forecasts that you do are nothing more than a waste of time. See for example Guy Kawasaki’s Art of Business Plans :

7. Provide a one-page financial projection plus key metrics. Many business plans contain five year projections with a $100 million top line and such minute levels of detail that the budget for pencils is a line item. Everyone knows that you’re pulling numbers out of the air that you think are large enough to be interesting, but not so large as to render urine drug-testing unnecessary. Do everyone a favor: Reduce your Excel hallucinations to one page and provide a forecast of the key metrics of your business—for example, the number of paying customers. These key metrics provide insight into your assumptions. For example, if you’re assuming that you’ll get twenty percent of the Fortune 500 to buy your product in the first year, I would suggest checking into a rehab program.

What you do need to do is understand is a financial version of your business model and explain it such a way that it becomes an instinctive in your head dynamic spreadsheet for you (and any team you might have).

How does this work? Well keep it as simple as this. I sell subscriptions for $10pm. My monthly expenses are $2000. Ergo I need 200 subscriptions. When you have some real historical data and a good understanding of the real market, you can finally do revenue projections. But until then focus on the magical amount of monthly sales you need to break even. This magic number should be a mantra to you. Once you reach this point you have a much better chance of catching a VC butterfly as well.

I have written about this before as my Bootstrapping Anti Pattern #3 – Focusing on an imaginary 3 year revenue goal .

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